National Style & Travel Editor
EDGE Publications: Boston, MA
Aug 04- Present
- Implement direction for Style (Fashion, Home, Lifestyle) & Travel content for largest LGBT website in New England
- Direct monthly and seasonal editorial theme
- Hire, train and manage staff and freelance writers
- Edit, rewrite and cull content (features, news, editorials) for high-volume, high turnover site
- Write weekly editorial and feature pieces
- Direct and manage photo shoots, special events and benefits
Marketing & Operations Consultant
Regional Contract Academy of Training: Los Angeles,
CA
Feb 03-Present
- Develop and manage marketing strategy, including web and marketing material concept and creation
- Write and edit marketing copy and oversee creation of all marketing materials; direct mailers, brochures, etc.
- Writing and editing content for 200+ pg. website
- Primary media/ PR liaison
- Manage sales efforts through direct mailings, B2B leads and meetings with corporate clients
- Corporate trainer: International Business and Intercultural Communication
Fashion Director & Editor at Large
Xodus Magazine: San Diego, CA
Feb 02- March 05
- Create/ design seasonal fashion editorial theme
- Liaise with design house PR Offices on seasonal fashion
- Extensive editing and designing of content, text, editorials and features
- Write editorial and feature pieces for magazine and online content
- Direct and manage photo shoots, special events and benefits
Creative Manager, Campus Recreation Marketing
Associated Students of San Diego State University:
San Diego, CA
Sept 00-Feb 03
- Managed and directed Creative Team of graphic artists, web designers, sales reps and assistants
- Project Manager; marketing campaigns including print, POS, multi-media, promotional items and 3-D displays
- Increased membership 10% while tripling department output
- Advised senior management on quarterly marketing and sales strategies and results
- Directed creation of award-winning website
International Marketing Liaison
(while
attending University of Paris)
Office du Textile et de l'Habillement: Paris, France
Feb-May 2002
- Coordinated marketing campaigns to increase sales in the United Kingdom and France
- Developed new business strategies given market and cost considerations while maintaining and enhancing established client accounts
- Maintained relationships with key national, regional, and local management personnel within assigned accounts and utilized these contacts to promote product sales
- Developed understanding of international business practices, laws and regulations
Men’s West Coast Merchandising Manager
D & G Dolce and Gabbana: Los Angeles, CA
July 98-Dec 00
- Organized and conducted men’s seasonal buys
- Ensured optimum sell-through via stock management, rotation, transfer and merchandising
- Managed daily operations of Flagship boutiques with annual sales of 3 million+
- HR, personnel, VIP services, customer service management
- Developed and implemented merchandising strategies for 3 LA boutiques
- Supervised product launches, seasonal runway shows and VIP and Celebrity trunk shows
- Worked with NY Press Office to style talent for major West Coast events
EDUCATION
BA European Studies - International Marketing: San Diego State University2002
Minor in French. Emphasis in Intercultural Communication. Top 5% of class.
Université de Paris- Sorbonne; Paris, France
2002
International Business & Marketing; Intercultural communication program.
QUALIFICATIONS
Computers: PC and Mac, MS Office, Macromedia and Adobe Suites, Quark Xpress, Outlook, Internet, FTP. Intermediate fluency in French. International multi-cultural work experience. Strong ability to sell concepts and information with a high degree of integrity as a representative of the company. Strong management, conflict resolution, interpersonal, verbal, written, and presentation skills.
AFFILIATIONS
Member, Pi Delta Phi; National French Honour SocietyMember, MENSA